We Build Careers
That Last
Trade By Design exists to guide hardworking people into skilled trade careers with the expertise, clarity, and support they deserve — every step of the way.
Built for the
Trades. Full Stop.
Most career guidance was designed for white-collar workers. Trade By Design was built for the people who keep the lights on, the pipes flowing, and the buildings standing.
"We don't consult on everything — we specialize in the trades, and that's exactly why it works."
Our model is simple: combine direct industry knowledge with personalized guidance to match every client to the right trade path, the right program, and the right credentials — faster and with less friction than going it alone.
Experience
John Guaman built Trade By Design on a simple conviction: the skilled trades are the backbone of every economy, and the people who enter them deserve expert guidance — not generic career advice.
With over a decade of experience navigating trade education, licensing frameworks, and industry placement, John has helped hundreds of individuals and organizations cut through the complexity of entering and advancing in the trades.
His approach is personal, direct, and grounded in real industry knowledge. John doesn't hand you a pamphlet — he maps out a pathway and walks it with you.
Our Core Values
Everything we do is built on these principles. They're not slogans on a wall — they're the standard every client interaction is measured against.
Specialization
We only do trades. That narrow focus means deeper knowledge, better connections, and more relevant advice than any generalist could offer.
Transparency
Licensing requirements, school costs, timelines, outcomes — we tell you the full picture upfront, including the hard parts. No surprises.
Personalization
No two clients get the same plan. We build every pathway around your specific skills, goals, location, and timeline — not a template.
Accountability
We measure our success by your outcomes, not our hours. If a plan isn't working, we adjust it. Your career goal is the only finish line.
Compliance First
Every recommendation we make is built on a solid understanding of regulatory requirements. You'll always operate legally and with full credentials.
Access for All
Trade careers change lives. We serve individuals at every stage — from someone starting from scratch to a seasoned professional leveling up.
How We Work
With You
A clear, four-step process from first conversation to career placement — no guesswork, no runaround.
Free Consultation
We sit down — virtually or in person — to understand your background, goals, and timeline. No pitch, just listening and honest assessment.
Custom Plan
We build a tailored trade education pathway — matching the right discipline, program, and licensing track to your unique situation and market.
Program & Licensing
We guide you through enrollment, compliance paperwork, and exam preparation — keeping everything on track from start to certification.
Career Placement
We leverage our network of schools, contractors, and employers to connect you with real opportunities in your chosen discipline.
